Advertise with The Articulate Fly
The Articulate Fly cultivates and serves a community of engaged fly anglers who dig a little deeper, enjoy the story behind the story and want a more complete experience on the water. Our approach to community is 100% organic. We don't buy listeners or followers on social media. We don't hack our listeners' attention. We respect them too much. When we offer promotions, we don't test whether you undertand what "free" means. We are pretty sure you do. We want to reward listeners who meaningfully engage with our community, not folks who just want to swoop in for the goodies. This approach isn't for everyone, but, if it works for you, let's grow together.
The fly fishing community is an affluent, well-educated demographic.
In the United States, there are 7.6M fly fishers.
34% and 36% of the U.S. fly fishing community are 25 - 44 years old and 45+ years old, respectively.
50% of fly fishers earn $75,000 or more per year, and 36% earn $100,000 or more per year.
43% of fly fishers hold college or post-graduate degrees.
Source: 2023 Special Report on Fishing by the Recreational Boating & Fishing Foundation and The Outdoor Foundation
Podcasting is a highly efficient, impactful medium.
98M Americans listened to a podcast in the last week. U.S. weekly podcast listeners averaged 8.3 podcasts in the last week.
39% of those age 35 - 54 are weekly podcast listeners.
52% of monthly podcast consumers have annual incomes in excess of $75,000.
52% of monthly podcast listeners have a college degree.
Source: The Infinite Dial 2024 and The Podcast Consumer 2023 by The Infinite Dial 2023
The Articulate Fly combines semi-monthly, long-form interviews with weekly, short-form fishing reports.
The Articulate Fly launched in Fall 2018 and has enjoyed a steadily growing and engaged listenership. While our guests include national personalities, we have also focused on regional personalities of interest to Mid-Atlantic, Midwestern, Mountain West and Southeastern anglers. In addition to producing long-form interviews, we produce several regional fishing reports, and our website offers educational and informational content such as articles, information about upcoming events and trip planning tools.
The podcast is available via our website and a variety of iOS and Android platforms such as Apple Podcasts, Spotify and YouTube.
The Articulate Fly metrics
Largest Markets: Eastern United States (Northeast, Southeast & Midwest), Colorado, Texas & California
Approximate Episode Length: One Hour (Interview); Twenty Minutes (Fishing Report)
Spotify Consumption: 70%+ Engaged at 50% of Episode; 50%+ Engaged at 100% of Episode
Source: Measurement data provided by Libsyn, Captivate, Chartable and Podtrac
The Articulate Fly Offers Four Promotional Opportunities
Banner Sponsor
Hyperlinked Logo Appears on Home Page for One Month
$300 per month
Fishing Report Sponsor
Appearance as Podcast Guest for One Episode
Production of Two Bi-Weekly Fishing Reports
Includes Social Media Promotion
Hyperlinked Logo Appears on Home Page for One Month
$600 per month
Silver Episode Sponsor
Ad Read at Beginning or Middle of Podcast Episode
Acknowledgement at the End of Episode
Hyperlink to Website on Episode Page and in Show Notes
Includes Sponsor Acknowledgement in Social Media Promotion
Approximately 50 Opportunities per Year
$450 per Episode
Gold Episode Sponsor
Ability to Designate Podcast Guest for One Episode
Approximately 25 Opportunities per Year
$1,500 per Episode (Non-Profit Discounts Available)
Contact Info
Marvin S. Cash
Founder
(980) 689-1757
advertise@thearticulatefly.com
“I’ve gotten to know Marvin over the past couple of years. He brings a fresh insight to the sport of fly fishing with his understanding and knowledge of its deep history - “a true student of the game”. Two things that strike me about Marvin are his nonstop work ethic and his thoughtfulness towards others. Both of these shine through in his podcast, The Articulate Fly. You can guarantee each time you tune in to hear the latest episode Marvin will have done his homework giving his listeners a deeper insight into the guest’s story.”
Blane Chocklett, Guide, Author and Fly Designer
“In angling, the details can make or break any fishing adventure. The same could be said in journalism and telling someone’s story. Marvin Cash has paved the way for anglers to tell their story in his Articulate Fly podcast. In addition to working with Marvin, I am a big fan of his work. I recommend all anglers give it a listen!”
Landon Mayer, Guide and Author
“As with any business looking at their advertising budget, we are always looking to get the best possible return on our investment. Where can we get the most “bang for our buck”? Norvise has been advertising with Marvin and The Articulate Fly for several years now. Marvin is very easy to work with, and we always know he is working hard to get us the most exposure for our investment. Above that, Marvin is a friend, and I have complete and total confidence anytime we are working together we will reach our goal. Our results have been nothing but positive, and we will continue to work with Marvin for years to come.”
Tim O’Neill, Owner, The Norvise Fly Tying System